Madonna launches her first gym ”Hard Candy Fitness” opened on Monday in the heart of Mexico City, and this will just be the start as Madonna plans to expand into other countries including the U.S.
Associated Press reports that the gym equipment in Hard Candy Fitness is similar to other high-class gyms in the city but there are huge Andy Warhol-esque mural featuring. The Materialistic Girl greeting every customer as they walk in.
The name of the club, Hard Candy is the title of her last album. Madonna said the name is the perfect combination of “hard body” and “eye candy.”
She added, “It’s a sexy name that gives you the opportunity to have fun and to build strength as far as the imagination will allow.”
As for choosing Mexico City as the location of her first gym, Madonna reveals it was a calculated move, “Our plan is to use Mexico as a place to fine-tune our brand and then expand into other countries and, in the long term, develop a global brand that includes the United States,” she said.
Gym fees don’t come cheap, it’s a one-time $830 sign-up and about $160 a month.
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